No pressure - SNOCKS

This campaign won the Young Lions Pre-Competition in Germany. We had 24 hours to create an OOH campaign to communicate that SNOCKS, the underwear brand, now has an activewear line.

In a category filled with flashiness, unachievable fitness goals and show-off culture, we use honesty to break through the noise. We launched the first actively inactive activewear campaign, because if this is how people already wear it, then it’s exactly how it should be advertised.

My role: Concept & Copy.