Choose not to choose - Volkswagen

Choosing between cars is a lot like choosing between things in life. Every decision comes with a trade-off; picking one thing means missing out on another. But a hybrid rewrites the rules. No compromises, no concessions, no sacrifices. It lets you choose not  to choose and enjoy the best of both.

My role: Copywriter, social media strategy & content creation.

ECD: Thomas Koch CD: Dylan Harrison Art Director: Andrés Rincón Copywriter: Nicole Schneewind Director: Stina Lütz DOP: Anna Smoronova Photographer: Ursa Premik Sound Design: California Music Production Company: Optimist.

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ID. Family - Volkswagen